A Time for Resilient Leadership
Benjamin Ampen
Managing Director, Twitter Middle East and North Africa
The ABLF Talks | The ABLF City | February 9, 2021
Speaker Introduction
Benjamin Ampen, Redefining Leadership in the Digital Age
Benjamin Ampen serves as the Managing Director of Twitter for the Middle East and North Africa, where he leads the platform’s business strategy, commercial expansion, and organizational culture across one of the most dynamic digital regions in the world. Since joining Twitter in 2012, Mr Ampen has played a pivotal role in launching the platform’s commercial operations in key European markets before relocating to the UAE in 2015 to grow its presence across the Arab world. With prior experience at Google and a reputation for empathetic, values-driven leadership, Mr Ampen champions inclusive innovation, workplace wellbeing, and agile transformation. His leadership style blends digital fluency with emotional intelligence and offers a compelling model for navigating uncertainty in today’s fast-moving world.
Moderator: Resham Kotecha, Policy and Strategy Specialist, UK
Prepared by: The ABLF Research Council
Date: February 9, 2021
Event: The ABLF Talks, hosted virtually at the ABLF City
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Executive Summary
In a moment marked by disruption from a global health crisis to social and technological transformation, Benjamin Ampen delivered a resonant message on the future of leadership. At the ABLF Talks Live, he laid out a blueprint for thriving in a VUCA world defined by volatility, uncertainty, complexity, and ambiguity through the power of empathy, inclusion, and resilience. Mr Ampen’s vision redefines leadership not as command and control but as a practice of care, adaptability, and collaboration. His insights, drawn from his experience leading Twitter MENA through crises and transitions, underscore a central thesis: the strongest leaders today are not those who try to control the chaos but those who embrace change with humility and purpose.
Sign in to unlock the library of the ABLF Insightfolio
The ABLF Insightfolio features researched, knowledge-led whitepapers that capture the strategic perspectives and insights of Asia’s foremost thinkers, policymakers, business leaders and social scientists.
Derived from the impact-led dialogues at the ABLF Talks, these policy-shaping documents are designed to inform, inspire, and ignite action across all sectors, from inclusive growth and sustainability to innovation and digital transformation.
Create a free account and gain instant access to our entire collection of Whitepapers and Intelligence Reports.
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